Whitman's Instantaneous Chocolate Advertisement, c. 1893

Whitman's Instantaneous Chocolate Advertisement is a bold typographic broadside promoting Stephen F. Whitman & Son's powdered cocoa, packaged in one-pound tins and sold for seventy-five cents, from the confectioner's Philadelphia works. The design reflects the direct, text-driven graphic style typical of American commercial advertising in the 1890s, when clarity and reliability were the selling points of new convenience foods.

Whitman's Instantaneous Chocolate Advertisement, c. 1893. Historic American Advertising Canvas Print.